Lobbying the legislation in the horticulture sphere and interaction with state offices and realm establishments. The Association is a mediator between representatives of the sector and officials and relevant government offices, undertakes everything possible that requirements and comments could be heard and taken into account by state officials during drafting bills.

Satisfaction of internal demands on quality berries, fruits and products of their processing, expanding of assortment, popularization of fruit and berry production that stimulates the consumption of fruit and berry production in Ukraine.

Preparation of qualified personal for development of the industry. Increase of experts’ qualification of different parts of the sector. Training in staff management and business conducting. Master classes and practical business tours.

Analytics of the sector’s dynamics and conjuncture of Ukrainian and World market. Analytics and prediction of price dynamics. Trends and tendentious. Dynamic of production and influence of weather conditions and other factors.

Conducting international and national conferences, trainings and congresses that are directed on the discussion of main problems of the industry and the ways of their solving, familiarizing market players with innovative decisions and technologies, discussions on strategies and vectors of the further market development, studying and acquiring the experience of the Ukrainian and foreign companies etc.