From October 3 to 5, 2023, Madrid will be buzzing with the sights, sounds, and tastes of Fruit Attraction at IFEMA. This global event, marking its 15th anniversary, promises to be the epicenter for showcasing fresh produce, where innovation, quality, and diversity drive the choices of operators and retailers from various countries. As they congregate, planning their marketing campaigns becomes a key focus.

Fruit Attraction is not just another event; it's a massive celebration of the fruit and vegetable industry. With an expected footfall of over 90,000 visitors from 135 countries, attendees will have the opportunity to delve into the latest trends in the horticultural sector, aiming to optimize and expand their businesses.

Approximately 1,600 companies and 70,000 professionals from 120 countries will converge on Madrid, transforming the city into a global horticulture hub. Over the years, Fruit Attraction has solidified its reputation as one of the leading platforms for fruit and vegetable trade. With Southern Europe emerging as a strategic spot for global fresh produce marketing, Fruit Attraction stands as a pivotal gathering for the international community.

The exhibition uniquely brings together two primary market segments: fresh produce and auxiliary equipment. It caters exclusively to professional market participants. Beyond serving as a tool for global product positioning, the event also acts as a stage for introducing innovations.

For those interested in tasting the flavors of Ukraine, a special booth of the Ukrainian Berries Association will be set up in hall 8 at stand 8A16. Visitors will have the chance to discover the unique tastes of fruits from esteemed Ukrainian exhibitors such as @Blueberry, @Artberry, @Family Garden, and others.

Fruit Attraction will run for three days, starting on Tuesday, October 3, and concluding on Thursday, October 5, 2023, in the vibrant city of Madrid. Make sure to mark your calendars and be part of this grand celebration of the world of fresh produce!