International Trade Centre ''Eastern Partnership: Ready to Trade – an EU4Business initiative'' project and Ukrainian Berries Association organized a collective stand at AFL ON for 6 Ukrainian berries exporters: LLC "Nikdaria" (TM iBerry), "Sady Dnipra" LLC, LLC "Artel №1" (TM Artberry), "Family Garden" LLC, "HIGHBERRY" LLC, APC "Yahidky" (TM BigBlue).

The successful work of Ukrainian exporters on the online stand was facilitated by careful preparation, as participation in virtual exhibitions differs significantly from events with a physical presence. During the preparatory webinars, representatives of the Ukrainian Berries Association demonstrated online tools and capabilities of the digital platform, revealed the specifics of virtual communication. This helped the exhibitors to plan business meetings in advance during the main exhibition days.

This year, Asia Fruit Logistica ON became a virtual platform for business promotion. The participants of the berry stand held 30 B2B meetings with importers from 12 countries: China, India, Egypt, the Netherlands, Hungary, Italy, USA, Canada, Australia, UAE, Qatar, Iran. During the negotiations, Ukrainian exporters presented their products to potential customers, agreed on specifications, and planned the upcoming season.

''Eastern Partnership: Ready to Trade – an EU4Business initiative'' project is being implemented by #InternationalTradeCentre and supported by the EU within the #EU4Business initiative to help small and medium-sized producers and processors of berry products and apparel companies in Ukraine by increasing their competitiveness, integration into global value chains, opening access to new markets with a focus on the EU market.