This year, United Fresh invites exhibitors from around the world to join the exhibition's virtual platform as an alternative way to participate. This is a unique opportunity for participants to enjoy education at a convenient time, as well as a great chance to increase sales and profitability of their businesses.

Ukrainian exporters of the berry sector will present their fresh and processed berry products at this exhibition for the first time, namely: frozen and sublimated berries; jams and marinades; organic berries and products from them; berry fillings and fillers; syrups and toppings; drinks (berry teas, juices and concentrates); sweets (fruit leather, marmalades, etc.); puree, including baby food, and snacks.

This time, two ITC projects in Ukraine provide an opportunity for both berry, fruit and vegetable producers to appear at the exhibition with a joint national stand “TASTE WITH UKRAINE”, as well as specialized business support organizations in Ukraine: Export Promotion Office of Ukraine, Ukrainian Food Export Board, Ukrainian Berries Association, Public Union "Organic Ukraine", "Organic Standard", "Ukrainian Nut Association", the association "Ukrsadvinprom".

The main purpose of the event in the framework of the 'Ready to Trade' project is to support Ukrainian export-oriented small and medium-sized berry sector enterprises to promote their products on the markets of the European Union, as well as to support relevant business support organizations in Ukraine.

This event is organized with the support of the International Trade Center (ITC) together with the Ukrainian Berries Association in the framework of the “Eastern Partnership: Ready to Trade – an EU4Business initiative” project funded by the European Union, as part of the EU4Business initiative.