Registration for Fruit Attraction 2026 is now open!

The Ukrainian Berries Association is organizing a collective stand at the international fruit and vegetable exhibition in Madrid.
We invite Ukrainian exporters of fresh fruits, berries, and vegetables to apply for participation in the collective stand at the international fruit and vegetable trade fair — Fruit Attraction 2026, Madrid (Spain).

Dates: October 6–8, 2026

Participation in the exhibition is a unique opportunity to:

• present your products to hundreds of international importers and retailers and exchange experience;
• expand your export geography and enter new markets in the EU, the Middle East, and Asia;
• establish new business connections;
• gain insights into industry innovations and technologies.

Last year, more than 2,460 companies from 64 countries participated in the exhibition, including a number of Ukrainian exporters of berries and garlic.
You can ознакомиться with feedback from Fruit Attraction 2025 participants via the link.

“Ukraine continues to strengthen its image as a promising exporter of fruit and berry products not only to EU countries but also to more distant markets in the Middle East and Asia. Last year’s participants highly appreciated the results of Fruit Attraction, which gave a strong boost to establishing a number of new export contracts that are already being successfully implemented. Many Ukrainian companies that have already participated with us, as well as several new potential participants, have expressed interest in this year’s event, so we are pleased to announce the opening of registration,” said Liubov Bilobrukh, Executive Director of the Ukrainian Berries Association.

Please note that eligible participants are Ukrainian companies that:

• grow and export fresh berries;
• grow and export garlic;
• have experience supplying international markets or are interested in entering them;
• can ensure proper product quality and possess the necessary export certifications.

Organizers provide participants with:

• exhibition space within the collective stand;
• basic stand design and branding;
• communication support;
• assistance in organizing B2B meetings.

Application form: available via the link.

For more information, please contact:
Liubov Bilobrukh, Executive Director of the Ukrainian Berries Association
Phone: +380 67 346 90 95
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Background:
Fruit Attraction is one of the most well-known and large-scale exhibitions in the global fruit and vegetable sector. Each year, it gathers over 120,000 visitors and around 2,500 companies from more than 150 countries. The exhibition covers the entire value chain — from production and processing to logistics, packaging, and export.